IDC found that shoppers who purchase from retailers through both online and in-store channels have a 30% higher LTV than those that only engage on one channel. Customer experience, specifically an end-to-end buyer's journey that flows across all channels, is becoming increasingly important for customer retention.
Curbside, or as some call it, on-the-go, is the latest touch point in the omnichannel adventure. Although still relativity new, big-name brands like McDonald's, CVS, Shake Shack, Target and more are beginning to focus on curbside delivery. Is your organization ready for this transformation?