A cookie-cutter approach to development and testing does not always deliver high-quality apps that resonate with customers. To keep a customer engaged with your brand now and into the future, you must provide experiences that help them feel valued and appreciated --- easier said than done at an enterprise scale.
In this webinar, The Pyramid of Perfect App Personalization, Applause experts Adrian Garcia and Mike Plachta discuss the building blocks that lead to great personalized customer experiences at scale. Using an example for a retail company, the panel will contextualize how to approach these tasks at each stage of the pyramid
Adrian Garcia is a solutions consultant at Applause. Adrian works with clients around the world to understand their strategic business objectives and requirements and align them to the appropriate digital quality and feedback solutions. He previously worked as a technical services manager, full-stack web developer and network quality engineer.
Mike Plachta is the senior manager of AI solutions consulting at Applause. Mike is a seasoned web and mobile apps technologist. He started his career as a software engineer and led a team at a Norwegian-based media company before joining Applause, where he helps strategic customers test their digital products in the wild.