Three of the world's top five retailers are digital-first: Amazon, Alibaba and JD.com. What does this tell us? The effect digital has on the retail industry is tremendous, as Deloitte explains that $0.56 of every $1 spent in physical stores is influenced by a digital interaction.
Retailers, old and new, need to find ways to compete in this digitally-charged landscape. Brands can certainly survive retail's new age, but it requires the commitment to create flawless digital experiences that promote consumer loyalty, engagement and evangelism. Discover the top five trends you need to know (and execute on) to stay afloat in today's retail world.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.