As streaming media providers invest more money into live programming, especially sports programming, the pressure has never been higher to deliver on those sky-high costs and customer expectations. Get it wrong and the results can be catastrophic – lost revenues, poor customer reputation and even failed partnerships. Join industry experts Ken Isaacson and Ross Curley in this webinar to learn how to take a comprehensive approach to digital quality for live-streaming programming.
Ken is a global direct-to-consumer (DTC) and over-the-top (OTT) sports technology innovator, builder and operator. He has worked in executive roles at GOLFTV, Disney Streaming Services and MLB Advanced Media. Ken has a proven track record of driving growth, enhancing the customer experience and managing cross-functional international teams across all aspects of live sports subscription and streaming OTT products and businesses.
For more than eight years, Ross has helped clients at Applause achieve their digital quality goals. As the Director of Strategic Sales at Applause, Ross works with clients in media and other industries to ensure high-quality customer experiences that deliver ROI. With the rise of direct-to-consumer throughout the marketplace, Ross has had a front row seat to both successful and failing digital product initiatives.
Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.