Darren Last (Digital Consultant to Shell) and Nigel Wilson (Major Account Manager at Applause) will talk about Shell’s journey to transform its mobile app and drastically increase retention rate. They will also uncover Shell’s strategy to ensure the highest possible level of quality for its mobile apps and on-site experiences, and discuss the various challenges related to testing customer journeys across multiple touchpoints, including mobile and on-site. They will answer the audience’s questions live during the Q&A session at the end of the webinar.
Darren has over 20 years experience in digital working with many of the UK's best-known brands, including Shell, the London Stock Exchange, Skype, Tesco and the Telegraph. Also ran projects for government organisations, media agencies and many other businesses. Over a long career, Darren has been at the center of planning and delivering quality digital experiences through mobile apps, websites, e-commerce systems, CRM, data and analytics frameworks, business intelligence tools, operational solutions and more.
With over 20 years experience of working with Global Brands, Nigel supports Applause’s clients to improve digital experience and delivery in this constantly changing world.