Test automation and manual testing: 4 steps to combine them effectively


In today’s fragmented digital landscape, it is increasingly difficult to keep up with the high number of devices and platforms coming to market. Consumers expect the very best from the apps, websites and devices they use on a daily basis.

In order to tackle these challenges, QA teams must optimize test coverage and truly understand their users’ perspectives and journeys, all while speeding up their processes and gaining efficiency. Combining test automation with manual testing efforts is one of the most promising ways to reach this goal. 

In our webinar, Hugo McConnell (Director, UK Automation Practice, Applause) and Steve Greenhill (Test Architect and Manual Testing Specialist, Applause) will discuss the many different ways in which test automation and manual testing complement each other, using concrete examples and answering your questions during the webinar. 


  • The ways test automation and manual testing complement each other
  • 4 essential steps to get started with combining automation and manual testing effectively
  • Detailed examples of companies combining automation and manual testing, their best practices and how they managed to overcome their challenges


Hugo McConnell

Hugo McConnell

• Director, UK Automation Practice • Applause

Hugo McConnell is an ISEB qualified Software Testing Professional with many years of experience in both testing and software development. He specialises in test automation and leads Applause’s automation operations for various clients across the United Kingdom and Europe.

Steve Greenhill

Steve Greenhill

• Test Architect, Manual Testing Specialist • Applause

Steve Greenhill is an ISEB qualified Software Testing Professional, with over 10 years of working with Applause and our Community of testers. Steve manages the teams responsible for delivery of Functional testing for a wide range of our European and UK accounts. 


Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.