Dogfooding makes sense in theory -- have your own employees test your product before you release it to customers. This idea has been circulating since the 1970s. And while dogfooding can still make sense in limited situations, it's not a reliable QA testing strategy in the 2020s.
This quick guide explains why dogfooding is outdated, and how the Applause crowdtesting approach offers a modern alternative that delivers immediate, actionable and unbiased feedback without administrative issues.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.