A seamless digital experience, whether through an app, website, or other platform, is critical to overall success. Even in the early stages of a company, products with strong foundations generate awareness for additional funding rounds and top talent.
Testing isn’t the only ingredient for success. Nevertheless: The sooner a company begins testing, the easier and more cost effective it is to address bugs, deliver a better product, and ultimately capture market share. It’s a digital dollar land grab: the faster you can build a digital experience that creates happy customers, the better chance you’ll have for a successful startup.