Since the dawn of mobile, users have increasingly turned to their mobile devices for services traditionally filled by other media. This trend won't change any time soon. Success and popularity of your digital property is directly related to the usability of it. Rather than focusing on UX throughout the development process, many brands only consider it right before launch or after poor reviews - but, UX calls for ongoing attention. Ensure you stay on top of mobile UX standards, test throughout development and discover best practices to remain ahead of the competition.