Join us on October 22nd, from 4:30 to 5:00 pm CET

Evolving vs Building: Managing Products in Various Life Stages

Register Today

DigitalXChange Live is open to anyone who has a passion for product and for digital transformation and technology. With guests from the BBC, Klarna, Groupon, Financial Times, British Telecom, N26, Revolut, Google, Facebook and many more, we do our best to delight the product community all around the world. Join our live sessions to learn from product and digital thought leaders and grow.

After organizing DigitalXChange events in 17 cities across Europe and being nominated by B2B Marketing association for the best live event, we wanted to bring it into the digital world to give access to more product aficionados, no matter where they are.

During this session, Parul Goel, (Product Leader, Paypal) will talk about "Evolving vs Building: Managing Products in Various Life Stages". Building a product from scratch is very different from taking on a mature product. Join us for half an hour to learn what those differences are and what you need to keep in mind when you're in either of these situations.


  • To become a better PM or/and to get inspired. This is a great way to be up to date and learn best practices from fantastic product leaders from different industries.
  • Not all who wander are lost: we are currently putting together a job board with (product) career opportunities at companies around Europe. (If you're looking to hire, we could promote the job opening just drop us an email at [email protected])


Parul Goel

Parul Goel

• Head of Payments (Ecommerce platform) • Paypal

Parul Goel heads payments for the PayPal Commerce Platform, an enterprise product she helped build from scratch. She is passionate about innovating in the enterprise product space. In her career spanning over 15 years, Parul has been part of several complex product builds, some have been very successful while others have served as great life lessons. Parul loves to travel and cannot wait to get back on a plane again, hopefully on her way to somewhere new and exciting. Parul holds an M.S in Computer Science from Columbia University.

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster. To learn more, visit us at: www.applause.com