Join us on September 10th, at 5pm CET

Roadmaps aren't dead. Why should you consider using outcome based roadmaps & How to come up with a compelling vision in a non sexy industry?

Register Today

DigitalXChange Live is open to anyone who has a passion for product and for digital transformation and technology. With guests from the BBC, Klarna, Groupon, Financial Times, British Telecom, N26, Revolut, Google, Facebook, Aviva, Deezer and many more, we do our best to delight the product community all around the world. Join our live sessions to learn from product and digital thought leaders and grow.

After organizing DigitalXChange events in 17 cities across Europe and being nominated by B2B Marketing association for the best live event, we wanted to bring it into the digital world to give access to more product aficionados, no matter where they are.

During this session, Seyit Ivhed  (Product Director at King) will talk about using outcome based roadmaps while Martin Ingram (PO, Royal Bank of Scotland) will talk about how to come up with a compelling product vision in a non sexy industry.


  • To become a better PM or/and to get inspired. This is a great way to be up to date and learn best practices from fantastic product leaders from different industries.
  • Not all who wander are lost: we are currently putting together a job board with (product) career opportunities at companies around Europe. (If you're looking to hire, we could promote the job opening just drop us an email at [email protected])


Martin Ingram

Martin Ingram

• PO • Royal Bank of Scotland

Martin Ingram is the Identity & Access Management Product Owner for RBS, in charge of transforming identity & access management for RBS to support new customer and staff digital journeys. Prior to RBS he has had a broad experience in security both from a vendor and a client organisation perspective having consulted or worked for organisations in Europe, America and Australia. As such he has been involved in IAM, Crypto systems, Content Security and malware amongst many other security domains.

Martin has a background in engineering and has been on the board of several start-up technology companies. 

Seyit Ivhed

Seyit Iyhed

• Product Director • King

Seyit Ivhed is the Product Director for Game Systems, part of the technology organization in King, makers of Candy Crush Saga, and many other delightful mobile games.
Seyit has been part of several high performing teams building platforms, data products, mobile applications, and multiplayer games by taking different roles such as programmer, entrepreneur, agile coach, and product manager. Seyit enjoys taking a facilitating leadership stance, letting teams take ownership of their products while providing necessary context and purpose towards building software products that delight users. 

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster. To learn more, visit us at: www.applause.com