Implement Best Practices to Build Better Conversational Assistants



The road to great conversational experiences has been paved with bumps and detours over the last few years. Poor interface design, bias in AI models and lack of discipline around the software development lifecycle, among other factors, have been challenges for this promising technology.

This January 12 at 10 am PT/ 1 pm ET join Ben Anderson, global AI/ML sales lead, Applause and Inge De Bleecker, founder and conversational AI consultant, outriderUX for a discussion around today’s key success factors and best practices for launching AI conversational assistants. They’ll cover key AI considerations such as training your AI on quality data; testing across the full array of devices; testing outside the lab; eliminating biases in AI and building a feedback loop.

In addition, you will learn:

  • How to map out a strategic plan for design, training, development, and testing
  • How to adjust your SDLC for conversational AI product development and how to instill discipline in your SDLC efforts
  • The importance of ease of use and inclusivity for all users


Ben Anderson

Ben Anderson

Global AI/ML Sales LeadApplause

As the AI and voice lead at Applause, Ben is responsible for a virtual team of AI and voice experts across some of Applause's largest accounts, along with leading the Global Sales Go-To-Market program for the company's AI and voice practices.A veteran of the sales organization at Applause, Ben works with global accounts where he evangelizes digital quality and crowd-powered feedback to provide the best possible customer experiences for some of the world's top brands.

Inge DeBleecker

Inge DeBleecker

Founder and Conversational AI ConsultantoutriderUX

Inge has contributed to and led teams in conversational, mobile, web and multi-channel experience research and design for more than 20 years. Her mantras are "design for everyone" and "test early and often." Inge co-authored the book "Remote Usability Testing: Actionable Insights in User Behavior Across Geographies and Time Zones," listed as one of Book Authority’s best new usability books of 2020. Inge's current focus is on conversational assistants and voice interfaces; she believes better natural interactions using language will enrich our lives and make them easier.


Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.